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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-06-08</lastmod>
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      <image:title>Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Method - Tennis is not one-size-fits-all</image:title>
      <image:caption>Once the “why” becomes clear, we (coach and player) build an action plan, channeling our energy toward specific goals. Each player has his or her unique track, and the entire coaching approach (drills, progressions, etc.) is tailored to that individual’s particular needs. The Why and How For me, context is everything. Rather than just feeding balls and shouting orders, I work to communicate the function of each tip, technique, or drill, often demonstrating how exactly implement it. A true understanding of the concepts yields better results, and allows for more ownership and satisfaction in the learning process. Patterns and Habits We’re all creatures of habit. I make sure to point out the good ones, so that my players remember to embrace the things they’re already skilled at. Conversely, I identify the weaker points, knowing that to make meaningful changes, the poor habits need to change. To me, every ball matters–there are no shots off. I constantly remind my students to practice the right habits, all the time.</image:caption>
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      <image:title>Method - Adopting a Growth Mindset.</image:title>
      <image:caption>Tennis is a window into Life Our experiences on court–the habits we form, relationships we build, lessons we learn–they translate to life outside the lines. Moreover, the adversity–the constant challenges that tennis throws at us–prepares us for the inevitable struggles we face in life. A growth mindset allows us to use tennis as a teaching tool for the real world (and visa versa). Far more important than the wins or losses, are the lessons gained.  Process &gt; Outcome</image:caption>
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      <image:caption>I promote a fun, positive environment for my students, where they are challenged, but are also able to fully enjoy themselves. Furthermore, I aim to create a safe, pressure-free environment. I understand there are numeorus stressors (parents, work, rankings, etc) and work hard to let players know that I have their best interest in mind. Lastly, I expect a high level of integrity where I coach. This means respecting each other and the sport, putting in a solid effort, and demonstrating good sportsmanship on court.</image:caption>
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      <image:title>Meet The Crew</image:title>
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      <image:title>Meet The Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/c664e374-4ae1-4b96-88ef-42343a6993bb/tempImagee0pucO.jpg</image:loc>
      <image:title>Meet The Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/80a8e241-e1fb-4eb3-b684-9ecb0c43a146/mc_abby_03.jpg</image:loc>
      <image:title>Meet The Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Meet The Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-03-19</lastmod>
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      <image:title>Our Story - This story does not start on a tennis court.</image:title>
      <image:caption>As a kid, I was a total sports junkie. I played anything and everything, and I drove my family nuts, playing ball in the house and planning out my major league baseball career. It was all sports, all the time. When I was 12, and a tennis racket found its way into my hand, I fell in love immediately. Tennis was joy, and I soon found myself racking up thousands of hours of practice, with the same intensity I put into my other sports. By the time I was 14, I was the number one ranked junior in Northern California, and before I knew it, I was a tennis player. There was no turning back at that point, and ever since then, tennis has completely shaped my life.</image:caption>
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      <image:title>Our Story - my Playing Career.</image:title>
      <image:caption>My days battling as a top junior, and later in the collegiate and professional circuits taught me a ton. I got acclimated to the competitive tennis world: the tensions and nerves, triumphs and disappointments, the lessons learned, even the politics—it all got absorbed. Tennis was my lens into the world, showing me the many parallels between sports and life. This learning curve ultimately inspired me to get into coaching, where I could share my own experiences to help others.</image:caption>
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      <image:title>Our Story - My Path into Coaching.</image:title>
      <image:caption>Following my playing days, the transition to coaching was immediate.  I’ve always been glued to the tennis court, and I love people, so it was a natural progression for me. For over a decade now, training tennis players has been my livelihood. I’ve been more than lucky, traveling the globe and working with players from all walks of life, including (but not limited to) many of the best players in the world.  I’ve taught in nearly every imaginable setting, from country clubs, to resorts, to academies; from private lessons to team practices; and from absolute beginners to top ATP and WTA players. I have seen it all. Working with all of the “tennis subtypes'' has made me comfortable teaching in nearly every setting.  Simply put, there is very little I haven’t seen on a tennis court.</image:caption>
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      <image:title>Our Story - Starting The Morning Crew.</image:title>
      <image:caption>Even though I’ve been a tennis coach forever, it wasn’t until my son Liam arrived that things really started to connect. When Liam came into the picture in December 2020, something strange happened–my love and drive for sports kicked into overdrive. It was like I was a kid again, the familiar joy of tennis taking over, stronger than ever. This is when I came to look at my role as a coach with new eyes. I understood that tennis was my opportunity to help people–not just with their games, but in life. I looked at what tennis had done for me, and knew I had a chance to make a positive impact in others’ lives, using tennis as a vehicle. Around this time, it finally became clear to me what I wanted to with my life:  I wanted to be a coach. This is when The Morning Crew was formed. The Morning Crew is me doubling down on my role as a coach, and is aimed at helping players develop on and off the court.</image:caption>
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      <image:title>Our Story - Why the “Morning Crew”?</image:title>
      <image:caption>The Morning Crew stands for myself, my son Liam, and my dog Abby. When Liam was born, the three of us got accustomed to early mornings on the move, taking daily walks before sunrise. I started calling us the “Morning Crew,” and the term stuck.   A “rise and grind,” proactive attitude is central to the Morning Crew, and carries over to my approach on the court. Liam and Abby are the true backbone of the Morning Crew, and are major inspirations for what I do. On most days, you can find Abby on court with me, either co-coaching or sleeping in the sun. The Morning Crew is based out of Northern California, but we travel wherever the tennis world needs us. On any given day, you can find us on a local court teaching, at a national junior event, or on a practice court at the BNP Paribas Open, training with a pro player.</image:caption>
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      <image:title>Summer Camps Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/aff344a3-ef8b-4612-9eae-c156b21f33a8/WTD_1678_crop.jpg</image:loc>
      <image:title>Summer Camps Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.morningcrewtennis.com/intermediate-crew</loc>
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    <lastmod>2026-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/ecd460cf-ec5c-4211-94d9-187639d7d154/IMG_3061_crop.jpg</image:loc>
      <image:title>Intermediate Crew - What to Expect</image:title>
      <image:caption>Limited to 12 players per week to ensure focus and quality 3 high-performance coaches on court daily Daily performance themes (consistency, attacking patterns, footwork, net play) Structured drills + live-ball training Tennis specific fitness incorporated into each session Heavy emphasis on serving and point play</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/724fbdfa-84f2-4f6d-8a4a-7d99a17c3718/tempImageWdn8Od.jpg</image:loc>
      <image:title>Intermediate Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningcrewtennis.com/summercamps-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/afe1c56c-9072-409e-bc1d-4c74ccf2dc6d/IMG_2384_crop.jpg</image:loc>
      <image:title>Summer Camps (OLD) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/aff344a3-ef8b-4612-9eae-c156b21f33a8/WTD_1678_crop.jpg</image:loc>
      <image:title>Summer Camps (OLD) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningcrewtennis.com/elite-crew</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/aff344a3-ef8b-4612-9eae-c156b21f33a8/WTD_1678_crop.jpg</image:loc>
      <image:title>Elite Crew - What to Expect</image:title>
      <image:caption>Low player to coach ratios In-depth technical stroke analysis &amp; feedback Daily tactical themes (attacking, rallying, defending &amp; doubles skills) Emphasis on improving match strategy, mental toughness, &amp; tennis IQ Tennis-specific on-court fitness training Point play everyday</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61df6585fc24e35759df84d0/6f754546-cecd-463f-97cd-f3d654559ed7/IMG_7159_crop.jpg</image:loc>
      <image:title>Elite Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-14</lastmod>
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  <url>
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      <image:title>Pricing - Plan 3 - alt= ""</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningcrewtennis.com/membership-subscriptions/p/plan-2-7mw8n</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
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      <image:title>Pricing - Plan 2 - alt= ""</image:title>
    </image:image>
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  <url>
    <loc>https://www.morningcrewtennis.com/membership-subscriptions/p/plan-1-kg7sw</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596737639523-4CNYT8YXTQ3GAH2250CZ/2888491+%281%29.jpg</image:loc>
      <image:title>Pricing - Plan 1 - alt= ""</image:title>
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  <url>
    <loc>https://www.morningcrewtennis.com/store</loc>
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  <url>
    <loc>https://www.morningcrewtennis.com/store/p/t-shirt-zfnfy</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596472862454-9GPY2D4RFOQRC3RG5E7B/tee-shirt-crew.png</image:loc>
      <image:title>Store - Klipsan T-Shirt - alt= ""</image:title>
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  <url>
    <loc>https://www.morningcrewtennis.com/store/p/gift-card-7fm4r</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596472071638-C4Z0O9YEPUTLA6LEFZKX/gift-card.png</image:loc>
      <image:title>Store - Gift Card - alt= ""</image:title>
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  <url>
    <loc>https://www.morningcrewtennis.com/store/p/protein-powder-jxgs4</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596470984053-IJBJ1VTL80VTEYIB7KFA/Protein-Powder.png</image:loc>
      <image:title>Store - Protein Powder - alt= ""</image:title>
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  <url>
    <loc>https://www.morningcrewtennis.com/store/p/sweatshirt-sjetp</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596820389676-XZG22MP5ERYHWPUIQ4L7/tee-shirt-crew-klipsan.png</image:loc>
      <image:title>Store - Endurance T-Shirt - alt= ""</image:title>
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  </url>
  <url>
    <loc>https://www.morningcrewtennis.com/store/p/protein-bars-f32mc</loc>
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      <image:title>Store - Protein Bars - alt= ""</image:title>
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  <url>
    <loc>https://www.morningcrewtennis.com/store/p/fresh-pressed-juices-2d6ak</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596471704539-4NKTUCOQ3T63UDK3WTY8/Bottle.png</image:loc>
      <image:title>Store - Fresh Pressed Juices - alt= ""</image:title>
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    <loc>https://www.morningcrewtennis.com/classes</loc>
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    <lastmod>2022-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180524477-31IQQ53A2Z3D4Z9DJP2V/1716591%2B%281%29.jpg</image:loc>
      <image:title>Classes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180521559-JF8HBUDWKQX5C7N7D4D2/2888448+%282%29.jpg</image:loc>
      <image:title>Classes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180526130-JW40DQT5SDRVVQJOQ7F2/2888434+%281%29.jpg</image:loc>
      <image:title>Classes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180523047-BFNSFSM6KX4O0S7GVYZR/Stocksy_comp_2217207%2B%281%29.jpg</image:loc>
      <image:title>Classes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180529655-RQ3SHX8QDX61HSC0ZHQM/2888491+%282%29.jpg</image:loc>
      <image:title>Classes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1597180528054-1IAFM2FAKXYGMU37ICCM/Stocksy_comp_2217189%2B%281%29.jpg</image:loc>
      <image:title>Classes</image:title>
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  </url>
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    <loc>https://www.morningcrewtennis.com/classes/strength-f4pfw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596573193586-7SVAXY1B6I02YMYYKZVP/image-asset.jpeg</image:loc>
      <image:title>Classes - STRENGTH</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596573324052-LCCI0JLOZ7S4CQKROA0F/image-asset.jpeg</image:loc>
      <image:title>Classes - STRENGTH</image:title>
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    <loc>https://www.morningcrewtennis.com/classes/pilates-33dzw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1593053107787-QP3E2OUY46N0D6SU4K9I/image-asset.jpeg</image:loc>
      <image:title>Classes - PILATES</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1593052594968-CI63M4UB3ENORI1IJYBV/image-asset.jpeg</image:loc>
      <image:title>Classes - PILATES</image:title>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596572512832-6IFOKR79BDVXTL3GBHUE/image-asset.jpeg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596572558306-OSCOE80FEVOU7GG0Q2VF/image-asset.jpeg</image:loc>
      <image:title>Classes - YOGA</image:title>
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    <lastmod>2020-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596565686052-BE3YRIN2OUTFUBR72ORR/image-asset.jpeg</image:loc>
      <image:title>Classes - BOXING</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596565840148-5U86KRB0218GP217W93Q/image-asset.jpeg</image:loc>
      <image:title>Classes - BOXING</image:title>
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    <lastmod>2020-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596822231006-0FV56KMOYG31KB93R70V/image-asset.jpeg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee2684b693dbe1560bd2b67/1596822821274-VRLOKHIDS8YR12GB5YMO/image-asset.jpeg</image:loc>
      <image:title>Classes - CARDIO</image:title>
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